From $0 to $46M

From less than 200 sales on their Amazon listing to 8 figures, we took them to the next level.

CATEGORY
Full Service Growth Partner
CLIENT

Supplements

COMPLETED

January 15, 2024

Case Study: From $0 to $46M
Supplement Brand to the Top

June: The First Client Breakthrough

We launched our first TikTok Shop brand in June 2023, taking it from $0 to $18,000 a day. This wasn’t just a good start—it was a statement. We knew the game, and we're waiting for the ultimate viral brand.

The Challenge

Our success caught attention, and not all of it was good. Multiple six-figure stores were flagged and shut down. So we had to adapt quickly to the new platform.

Partnership Power

We built a new relationship with TikTok Reps, securing real-time service and a solid partnership. This was a strategic alliance, setting the stage for bigger wins.

Scaling with Precision

With new SOPs launched at scale, every move was calculated, every action deliberate. This wasn’t growth for the sake of testing; it was scaling with purpose now.

Demand Explosion

We received 420+ sample requests and quickly identified the top 150 creators for maximum impact. The goal was to introduce the product at volume with creators that had a track record of high views.

Content Ambassadors

We assembled a team of ambassadors, training them to master TikTok Shop videos. Their daily content kept the brand in the spotlight, driving engagement and sales. This wasn’t just content—it was a content machine.

The Viral Launch

We prepared, we launched, and we hit $3,000 a day. From 200 sales to over 60 million views in just two weeks, we didn’t just go viral—we went unstoppable. The next hurdle? Keeping up with inventory.

$1M Month Milestone

With a successful inventory update and creative bundling strategies, we hit our first $1M month in November. This wasn’t just about meeting demand—it was about exceeding expectations.

Doubling Down

We saw the power of bundles and doubled our creator team, pushing revenue to $2M a month. This wasn’t just scaling—it was domination.

$46M and Counting

Scaling over $12M+ in revenue, we saw a massive spillover onto Amazon, propelling us to over $46M in total revenue. This wasn’t just growth—it was market leadership.

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