From razor thin margins to unicorn metrics for a boutique wine company.
Wine Brand
June 30, 2024
Our client, a boutique wine company with a grassroots approach, developed a proprietary product analytics system that allowed them to manage and list over 40,000 wines on their e-commerce platform. Despite this innovative setup, they needed a targeted growth strategy to fully capitalize on their unique inventory and improve their digital performance.
Wine retail operates on razor-thin margins, with daily price fluctuations that mirror the volatility of the stock market. The competition is fierce, with established players wielding massive budgets. For our client, balancing profitability while controlling acquisition costs was a daunting task. After three highly recommended agencies failed to drive profitable results, they sought our expertise to tackle the challenge and scale their business.
We leveraged the client's proprietary product analytics system to create a data-driven strategy that aligned seamlessly with our media buying and email marketing efforts. By integrating real-time product data, we segmented the audience based on high-performing subsets and buyer behavior. This allowed us to focus ad spend on products with favorable margins, while simultaneously cross-selling through email marketing to maximize the average order value (AOV). The combination of targeted Google Ads and optimized email campaigns created a feedback loop that enhanced ad performance and profitability.
In the first month, our media buying team took a proactive approach, deploying high-impact campaigns that delivered rapid results. Within just 10 days, we generated $115,000 in net new user revenue with a 600% ROAS. This immediate success laid the foundation for aggressive scaling.
Over the next six months, our team fine-tuned and expanded the campaign. By continually optimizing the product segments, ad targeting, and leveraging seasonality in wine sales, we drove ROAS up to 1,100%. Additionally, we boosted brand visibility by 300%, effectively positioning the client as a dominant player in the market. Our approach turned Google Ads into a reliable, high-ROI growth engine that consistently delivered exceptional results.
This case study highlights how combining advanced analytics, targeted ad strategies, and integrated marketing channels can transform a competitive challenge into a significant growth opportunity. For businesses looking to unlock new revenue streams, this approach exemplifies how data and precision can redefine what’s possible.
By 2023, we consistently generated $12.3M in monthly revenue, with 68% of sales coming directly from email. This program became a core growth driver for the brand’s ongoing success.
