With strong creator coordination, we identified winning angles and scaled from startup to $450k+
Fitness Brand
April 30, 2024
We knew that creator recruitment would make or break this brand. By running a mass affiliate strategy, we honed in on the best viral angles and creators. Early on, we tapped into the Hispanic community, discovering the massive potential of their fitness products. This wasn’t just recruitment—it was strategic targeting that paid off big.
Once the views started rolling in, we didn’t just sit back. We tested different price points to find the sweet spot that maximized conversions per million views. The result? A price that wasn’t necessarily the cheapest but delivered the highest conversion rate. It’s not about low prices—it’s about smart pricing.
We didn’t just recruit creators; we built relationships. We identified the top 3-5 creators who consistently drove the most revenue and nurtured those relationships. By focusing on these top performers, we amplified their impact, making them the driving force behind the brand’s success.
We pushed organic creatives with proven sales performance, using them as the foundation for our paid media strategy. The result? Higher ROAS and scalable growth. We don’t just spend on ads—we invest in what works.
In just one month, we hit our first $3,000 day in March. By April, we scaled to $12,000 per day. In just 3 months, we reached $450K in revenue and 30+ million views.
